Game-Day Activation: TABTouch + Optus Stadium

Game-Day Activation: TABTouch + Optus Stadium




Racing and Wagering Western Australia (trading as TABTouch) leveraged the Benchvote platform to power the 'Win 2k' game-day activation at Optus Stadium.


The activation - an engaging match prediction tool was run at AFL Club Fremantle Dockers home games at Optus Stadium, with two unique prizes offered per game.


The activation was successful in capturing entrant data and email marketing opt-ins.


Thanks to Benchvote's real time data collection and exporting the winners of the activation were able to be announced in the stadium.



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