Grassroots Campaign: Hawthorn FC + EFL 'Pick My Club'

Australian Football League (AFL) club Hawthorn FC have signed a deal with digital campaign platform Benchvote to power their grassroots football campaign Pick My Club that will shine a spotlight on the Eastern Football League (EFL).



For this campaign, Benchvote debuted their new social referral engine. The engine rewards and incentivises entrants to share the competition with their friends and family over social media for more entries. Benchvote has rolled out this offering out across their platform for current and new clients in the coming weeks.


Amber Wayn, Hawthorn’s Digital Marketing Executive added. “Benchvote’s solution for our Pick My Club comp provided two key features not available in our previous platform, that’s visual voting options and incentivised shareability. Both have been key to the success of our campaign. Adam knows his stuff when it comes to data capture and user experience. We love how our competition looks and behaves for our front-end users, and the back-end reports allow us to understand exactly how things are tracking.”