Benchvote license holders the Western Bulldogs AFL team leveraged the platform to power the 'People's Choice Best 22' for the second year running.
The activation mechanic was to engage fans by giving the opportunity to vote for their Best 22 players, after which they could win a prize.
The campaign saw 70% of voters go on to leave their data and opt in to receive marketing communications from People's Choice.
Partnerships Manager Ben Joyce said: “Benchvote was a great success with it being very user friendly and responsive to fan needs. All of the feedback internally was the ease at which people could select their team and navigate across the software.... Our overall experience was a positive one and will form the basis for bigger and better campaigns with Benchvote into the future.”
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